Indian clothing website Koovs.com needed a launch ad for the Indian market that would get young people excited.
They wanted to show the youth of India that they could be connected to cities and fashions from around the world.
The results of the ad were over a million unique visits in a week and all items featured in the film sold out.
The campaign also included a print and outdoor campaign.
CD: Dom Goldman
Directed by Martin Kreijci.(Stink London)