M&S Christmas

Winner of the Thinkbox TV Advertising award for November/December 2017

Winner of 1 x Silver and 1 x Bronze at the Creative Circle Awards 2018

3 x Shortlisted at the British Arrows Awards 2018

1 x Bronze Clio Award

1 x Shortlist at Shots Awards

Credits:

CD: Vicki Maguire, Jay Marlow, Henrik Ridderheim

Director: Daniel Kleinman (Rattling Stick)

This social media teaser kicked off the campaign receiving over 6 million views in one weekend.

This was supported across social channels with boomerangs of key moments that teased the final release.

As part of the campaign we co-wrote and produced a Paddington children's book based on the same story.

This book was then sold in M&S stores around the country and £2 from each one purchased was donated to the NSPCC.