Winner of the Thinkbox TV Advertising award for November/December 2017
Winner of 1 x Silver and 1 x Bronze at the Creative Circle Awards 2018
3 x Shortlisted at the British Arrows Awards 2018
1 x Bronze Clio Award
1 x Shortlist at Shots Awards
CD: Vicki Maguire, Jay Marlow, Henrik Ridderheim
Director: Daniel Kleinman (Rattling Stick)
This social media teaser kicked off the campaign receiving over 6 million views in one weekend.
This was supported across social channels with boomerangs of key moments that teased the final release.
As part of the campaign we co-wrote and produced a Paddington children's book based on the same story.
This book was then sold in M&S stores around the country and £2 from each one purchased was donated to the NSPCC.