Lucozade Energy - David & Goliath

A tired and hungover David wakes up to find out he's offended Goliath "the giant" and now has to face the consequences. In his hour of need he turns to the only true saviour in a situation like this one. Lucozade Energy.

Credits:

CD: Jay Marlow, Henrik Ridderheim

Director: Harold Einstein (Outsider)

Lucozade 48sheet.jpg

The TV ad was supported with a full outdoor, print and

digital campaign hand painted by artist Boris Vallejo.