Zalando - Free to be

A 60 second film created to launch Zalando's new brand positioning and line 'Free to be'

The film began with casting, finding five people that have extraordinary stories and use fashion as a way to express themselves and to help give support to others. This includes a plus size model, a model with alopecia, a ballet dancer that was told he was too short to be a principle male dancer, a non-binary model that has modelled as both a male and female, and finally Adwoa Aboah who has used her international status and fame to launch Gurls Talk.

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Credits:

CD: Vicki Maguire

Director: Georgia Hudson (Park Pictures)

The campaign was supported by Outdoor, Print and digital across 16 different European markets.