Lucozade Energy x Tomb Raider

Lucozade Energy rekindled their old partnership with Tomb Raider to celebrate the launch of a new movie and needed an 

ad that would help to launch the new brand position 'Energy Beats Everything.'

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With the limitation of not being able to shoot anything with any cast from the actual movie we decided to create

our own trailer that celebrated all the ridiculously awesome things that Lara Croft beats.

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Cue epic movie voice over, silly script and dramatic pack shot.

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Credits:

CD: Jay Marlow, Henrik Ridderheim